Project collaborators: Aditi Kapre, Damian Ashton & Vanessa Yip. 

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Giving Kitchen is an NGO focused on providing financial assistance to food service workers in Georgia. When they approached us, Giving Kitchen served in 47 counties in Georgia and planned to expand to the entire state. They needed our help in creating their messaging and outreach strategy to facilitate their statewide expansion and reach more people.

We worked with the Giving Kitchen to expand their story to one that more people in need could relate with. Furthermore, we devised and launched a pilot Ambassador program, to leverage their strong existing connections with food suppliers, that essentially reach almost every restaurant kitchen in Georgia to amplify their voice. Finally, we redesigned the existing outreach assets, to speak directly to those in need.